WIIFM
WHAT'S IN
IT FOR ME
WIIFM
BUSINESS WRITING:
THE WIIFM PRINCIPLE
WIIFM LINKS
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SECTION 1
WIIFM
WHAT'S IN IT FOR ME?
Acronym for "What's in it for me?" A question that may be asked
about a new idea or method where the benefits are not obvious.
WIIFM
http://www.urbandictionary.com/define.php?term=WIIFM
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SECTION 2
BUSINESS
WRITING
THE WIIFM PRINCIPLE
WIIFM, What’s In It For Me, are without a doubt, the most important
five letters in your business writing, your Web site, maybe even in
your business success. Always tell people what’s in it for them when
they do business with you. Never tell people what you do. To say that
we do this, we do that, we, we, we is what marketing consultant Mac
McIntosh, calls, “we-we-weing all over yourself.” One thing is for
sure, when your Web site does not tell people what you can do for them,
and the competition does, you are at a competitive disadvantage. Never
require the reader to figure out your message.
Here’s an example, you meet a man who tells you that he’s a carpenter.
What does that mean to you? Had he told you that he can build you a
house, redecorate your kitchen, rebuild your bathroom, or build a
garage, you would have known right away what he can do for you. Best
of all, telling you what he can do causes you to wonder, “If he can do
that, maybe he can do ________ .” Fill in the blank. Now you ask him
that question, and the resulting conversation may lead to you hiring
him to add a deck to your home. Yet, he never mentioned building decks,
although he’s built plenty of them. All because he told you what he
could do for you.
Business Writing:
The WIIFM Principle
http://www.websitemagazine.com/content/blogs/posts/archive/2010/09/16/business-writing-the-wiifm-principle.aspx
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SECTION 3
WIIFM
WHAT'S IN
IT FOR ME
LINKS
Engaging the Learner:
‘What’s in it for me?’
http://www.growthengineering.co.uk/whats-in-it-for-me/
In Times Of Change,
"What's In It For Me?"
Is The Question You Need To Answer
http://www.fastcompany.com/3001250/times-change-whats-it-me-question-you-need-answer
So, What’s In It For Me?
http://www.positivityblog.com/index.php/2007/12/14/so-whats-in-it-for-me/
What’s in It for Me?
https://www.lds.org/general-conference/2002/10/whats-in-it-for-me?lang=eng
What’s in It for Me?
http://dukemagazine.duke.edu/article/whats-it-me
What’s in It for Me?
http://www.business-standard.com/article/specials/whats-in-it-for-me-197080801055_1.html
What’s in It for Me?
http://www.sermonsearch.com/sermon-outlines/23728/whats-in-it-for-me-1-of-11/
What’s in It for Me?
http://toolboxtopics.com/Construction/Eng%20Spanish/Whats%20in%20it%20for%20Me.htm
What’s in It for Me?
http://www.themoorings.org/sermon/for_small_church.html
“What’s In It For Me?” Paradox
http://www.orangetrail.com/whats-in-it-for-me-paradox/
The “What’s In It For Me” Phenomenon
http://blog.cengage.com/students-motivated-personal-relevance-whats-phenomenon/
What’s In It For Me
Presenting Your Value Proposition
http://www.brightcarbon.com/blog/whats-in-it-for-me-presenting-your-value-proposition/
Why You Must Always Ask
“What’s In It For Me?”
http://www.returnofkings.com/44709/whats-in-it-for-me
WIIFM: Improve Your Training
by Answering This Question
http://burnsmcdmedia.com/careersblog/2013/03/29/wiifm-improve-your-training-by-answering-this-question/
WIIFM - What's In It For Me?
https://www.ucg.org/vertical-thought/wiifm-whats-in-it-for-me
WIIFM - What's In It For Me?
http://collections.infocollections.org/ukedu/uk/d/Jiirr04e/5.html#Jiirr04e.5
WIIFM (What’s In It for Me?)
https://blog.sugarcrm.com/2014/10/02/wiifm-whats-in-it-for-me/
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International Encyclopedia
of the Social &
Behavioral Sciences
https://www.sciencedirect.com/referencework/9780080430768/international-encyclopedia-of-the-social-and-behavioral-sciences
Help Guide.org
https://www.helpguide.org/
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